IL GELATO DI PESCHE FRESCHE DI GIUSEPPE DEIANA

LA PREPARAZIONE DEL SORBETTO DI PESCHA



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How to Write the Perfect Business Plan

"A franchise is more likely to succeed with a projected plan for all eventualities: If you fail to plan, you plan to fail..."

The old adage "If you fail to plan, you plan to fail" is especially important for first time franchisees. Those who understand the benefits of business planning are more likely to be successful and pro-active to management decisions, than are those who react to day-to-day operational issues. Franchisees who fail to plan strategically end up confronting problems head on and may be unable to manage the business effectively on a daily basis.

This type of business management can have a negative impact on the franchise, staff and other individuals involved in the operation. It can also leave very little time for any other business management concerns. Therefore it is necessary for franchisees to construct an effective business plan for their franchise system.

Your business plan will be the "sales document" for you and your business and its preparation should project the image of what you want for your business. The following is a useful guideline on how best to approach drawing up a business plan and the key terms it should contain.

1. Introduction

Purpose of the business and business concept;




Overall business objectives;




Legal status of the business stated; benefits and shortcomings of this business system.

2. The Product and Service

Product or service your business will offer; include relevant history of the franchise product or service;





List the Unique Selling Point (USP) of your business product or service; the key feature that makes your product stand out from the rest in the market place;




How the product or service can be developed with the help of the franchisor.







3. The Personnel

Include details of anyone who will be involved in making your business a success. These people are very important to your business success. Include in this section:

Brief summary of each person's skills and knowledge of the particular sector, including their personal assessment of attributes, strengths, weaknesses as well as your own assessment of each person;




Relevant experience, commitment and reasons for involvement;

Don't forget to include yourself in this assessment of key personnel- you are the driving force behind the business operation.





Include a detailed CV for each person in the "Appendix" at the end of your plan.

4. The Market

This is probably the most important section of the business plan. Without a clearly defined market, your business will not succeed. If you can show that you have "done your homework", you will gain credibility for the whole business plan. Your franchisor will also have research in this area you can avail of.

Describe the current conditions in the market place for your product or service;

Detail any relevant facts and figures relating to the market sector(s) that you will be targeting, and the type(s) of potential customers for your product or service.

Details of competitors should be included with reasons why potential customers will choose your product/service over your competitors.

5. The Marketing Plan

Include your marketing objectives; i.e. number of sales.

Where your product or service will be positioned within the market place in terms of image, price and quality. You can avail of franchisor assistance in determining the marketing strategy.

Planned marketing, PR campaigns and advertising;

Customer service policy is planned and how it will work.

6. The Operation

Include sources of supply, labor and materials;

Detail resources required to operate your business; what you already have and what you will need to acquire;

Identify any crucial procedures or sensitive issues and outline possible solutions;

State where you intend to operate from- your current premises and future requirements;

Outline your projected Health and Safety policies.

7. The Premises

· Location;

· Future business growth;

· Running costs and Uniform Business Rates, rent, etc.

· Insurance

· Planning Consent, planning issues.

8. Financial Information

(a) Introduction: Start with the key facts; the forecast profit (or loss) for the year;

Whether additional financing will be required and what for;

Break even sales for the business should be calculated and shown as a % of your anticipated sales;

Details of the money you need to take out of the business to live on - required income.

(b) Profit and Loss Forecast

Your forecast profit (or loss) should be based on your anticipated sales, minus your direct costs and overheads. The assumptions made should include:

Justify anticipated sales as best you can;

Any direct costs (materials, etc) should be detailed;

Don't' forget overheads;

(c) Cash Flow Forecast

To anticipate how much cash your business will require, you should convert your profit and loss forecast. List the following assumptions:

When will you get the money from sales;

When you will have to pay suppliers;

The timing of specific overheads;

How much capital equipment that you require for the business. Differentiate between existing equipment and expenditure still to be made- how much and when.

9. The Appendix

This is the final section of the BP. It should include the detailed information mentioned earlier and the following:

Details of premises;

Insurance Details;

Product brochure, photographs, letterhead.

Anything else that you believe will enhance the credibility of you or enhance the credibility of your business.

Super Mario Sunshine Playthrough (Part 20)

"Mario has more moves than ever. You'll have to master them all to sprinkle water in the sunshine." A playthrough of Super Mario Sunshine! Played and commentated on by PlayingWithMahWii.



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A Piece of Italy

A quaint citadel of arts, food, shopping and entertainment will be born soon in San Jose, California. It is the Little Italy, a brainchild of a variegated Italian visionaries who want to keep alive the Italian culture and its heritage. Some of them were born in the US from Italian immigrants of last century and some are natives of Italy and are the new expatriates of the current century. The vision of the Little Italy unites them in a unique way.

The future Little Italy in San Jose is a promise of the typical Italian Dolce Vita and Dolce Far Niente translated into "a sweet do nothing". I envision the streets lined with colorful building where artisans, designers and creative people are at work in their studios and fabrications shops. The artists share the streets with elegant Italian fashion shops, characteristic Italian restaurants, bistro permeated with coffee aroma, music shops, theatre shows and cabaret for the lovers of plays.

The new Little Italy is the cozy and "intimate living room of San Jose". People of all nationalities will meet in quaint cafes, restaurants and outdoor rooms, to conduct business, socialize, to see and be seen and mingle in a romantic Bohemian atmosphere.

The new Little Italy is the gateway connecting the past Italy known to Italian immigrants and the new modern, contemporary Italy. Visitors will connect with the rich Italian culture, get familiar with the Italian philosophy of life and support the shops.

Three contemporary arches placed at three strategic points of entry will symbolize the gateway of Italian generations. White Carrara Marble stripes and Grey Cardoso Stone stripes to echo the Baptistery of Florence will cover the bases of the arch's pillars. Red bricks will cover the top part of the pillars ending in a steel arch with LED side lights. We wanted to achieve a classical and yet modern look with a jewel tone finish.

A few small piazzas, connecting the shopping areas with the Guadalupe Park and River will be the heart of the community, each designed with a whimsical character, vignettes, courtyards, views and passageways leading into the next piazza.
Colorful building in the Mediterranean color palette will fill all exterior positive spaces with interesting architectural details and decorative building facade. These buildings will mark each commercial activity.

Stone benches placed under trees and near fragrant plants will serve as cooling areas with the aid of fountains and water sources. An intelligent game of lights will create silhouettes and moon lights over sculptures made by Italian artists. Light is life, as I often say to my clients.

An attractive lighting game will attract people who will want to linger, enjoy the area and spend money.

The piazzas will serve the purpose of recreating outdoor rooms where visitors can sit comfortably and enjoy a gelato, read a book, or simply look at people strolling at leisurely. That is why at the beginning I called it the "intimate living room of San Jose".

The Guadalupe River cleaned up and made navigable with romantic gondola rides can be a revitalizer for the soul and a window to dream the distant Venice.

I had a dream last night. The vision of the Little Italy as described in this article is my personal vision. My hope and I believe to interpret the hopes of the Italian group working on this project is to reunite enough people who will see the same beauty I see and will be willing to build it.

The Little Italy section of the downtown San Jose will increase the city's visibility and bring prosperity. It will be a destination point for everybody and a place of attraction for the residents of the city itself as well as foreign and national tourists. The preservation of the Italian culture will add a proud element to the city.

Love to hear your comments in the box below. ©
Arrivederci!
Valentina
Interior Designer

7 Essential Herbs to Have in Your Italian Herb Garden

Ahhh.. The joy of Italian cooking. When most people think about delicious Italian food, the dishes that usually come to mind include pasta and pizza. But what really gives Italian food its flair are the essential herbs that are used in Italian cooking. To make sure that you have the proper ingredients, here are 7 herbs that are essential to have in your Italian Herb Garden:

Basil - What would the world be like without Basil? Basil is not only used in Italian cooking but also can be found used in several Asian cuisines. It is most noted as the primary flavor of Pesto with is great for flavoring pasta or used in spreads or marinades.

Basic Recipe for Pesto

Ingredients:

· 2 cups packed fresh basil leaves

· 1/2 cup grated parmesan or Romano cheese

· 1/2 cup extra-virgin olive oil

· 1/3 cup pine nuts

· 3 garlic cloves

· 1/2 teaspoon sea salt

· Juice of 1/2 lemon

Instructions:

Place all ingredients in a food processor and pulse until well blend. Make sure to scrape the sides of the food processor with a rubber spatula in case any of the ingredients find themselves clinging to the wall and not blending.

Oregano - Oregano is most commonly used in Southern Italy and can almost always be found in tomato based sauces. In fact, it is the primary flavoring agent in pizza sauce, aside from the tomatoes of course.

Marjoram - People commonly confuse marjoram and oregano, which isn't surprising because they're related and taste similar. Marjoram has more of a delicate, flowery flavor whereas oregano is more pungent. Because of marjoram's delicate flavor, it isn't suited well for drying. But it's great fresh anyway just like most herbs.

Rosemary - Rosemary is a very strong herb and has a very robust flavor and aroma. It grows well in dry, hot, and shaded areas. Because of its strong flavor, it's a great flavoring agent for meats, potatoes, and bread.

Parsley - When people think of parsley, they usually associate it with a bad garnish in a cheap restaurant. That type of parsley is curly-leaf parsley. Curly-leaf parsley is best used dried and only if you don't plan on using fresh flat-leaf parsley. Flat-leaf parsley is best used fresh but doesn't keep its flavor well when dried.

"But what is this stuff good for anyway?" I'm sure your asking. Flat-leaf parsley is found all over Italy and is used in many common dishes and sauces. It is an essential part of any Italian herb garden.

Sage - Sage is an herb most commonly used in Northern Italian cooking. Because of its strong distinctive flavor it's best used sparingly. Sage is best used when blended with other herbs and spices instead of being used as the primary flavoring agent.

Thyme - Thyme is an herb that you usually see used with cooking meat. It's a hardy plant that can find itself easily growing in various conditions. It's a very versatile herb and is great in almost any Italian dish. Except for maybe gelato. I don't think that thyme flavored gelato would last too long in the grocery stores, or in my mouth for that matter.

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Italy Beyond Fashion

Green, white and red - these are the colors of the Italian flag. These are also the same colors often seen in the straps of the bags produced by the House of Gucci, a world-famous Florentine luxury brand.

Yes, Italy is the fashion capital of the world. It houses the headquarters of various brands like Prada, Versace, Fendi, Armani, Ferragamo, and others. However, one must not presume that Italy is nothing but a mere fashion destination. Even if Italy is actually one, the country still has a lot of magnificence to offer.

The Vatican City in Rome, Leaning Tower of Pisa, La Rotonda, and the Roman Colosseum, the most famous destinations in Italy, for instance, are there for one's enjoyment. Sports fans, meanwhile, can watch water polo, fencing, ice hockey, rugby, cycling and football matches in sports arenas in Milan. Additionally, an Italian getaway will never be complete without a Venetian visit. Tourists can enjoy cheap Italian shopping through the floating merchants in Venice that sell authentic Italian merchandise. There are also floating musicians to entertain tourists.

After visiting Italy's famous churches, museums and parks, one must not forget to sample Italian cuisine. Now, it would be a total waste if a tourist in Italy chooses not to dine in an authentic Italian restaurant. For the discriminating taste, nothing beats pizza, pasta, gelato and foccacia in Italy itself because it is here, of course, that the flavor of Italian cuisine truly stands out and topples down the attempts of many non-authentic restaurants all over the world that desperately try to replicate Italian cooking.